Global Entertainment Report Editorial
TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV's most-watched programs including Sunday-afternoon NFL games and "The Masked Singer." Earlier this week, however, it released a report touting not the number of people who see its shows...
Key Data
Talent / person: TV Ratings Revolt, Big Media Hopes, Upfront Measures Like Car, Showroom Visits
Studio / platform / network: Fox
Film / show / project: s most-watched programs including Sunday-afternoon NFL games and
Category: TV
Published: 2026-05-09 02:15:00 PM ET
Source: Variety
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Original source: Variety