Global Entertainment Report Editorial
Nine Major TV Companies in Partnership to Tie Commercials to Business Results
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery have struck a partnership with Open AP that aims to introduce a single, standardized way to connect exposure to TV commercials with business results, the latest in a broade...
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Nine Major TV Companies in Partnership to Tie Commercials to Business Results
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Original source: Variety