Global Entertainment Report Editorial

Clipping Comes to the Movies: How Micro-Influencer Agency SGG Media Helps the Ground Game for Hollywood Marketing

Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important. That premise is crucial to the business model of SGG Media, an upstar...

Original source: Variety